STARTUP AND ONGOING BUSINESS/MARKETING SUPPORT

Client

Power Delivery Intelligence Initiative (PDi²)

PROJECT

Startup and Ongoing Business/Marketing Support

Objectives

  • Establish awareness of the new professional organization and its scope, objectives, vision
  • Influence the industry through data and thought leadership

Audience

A wide range of participants in and influencers of the power distribution and transmission industry:

  • Resin / Compound Manufacturers
  • Cable Manufacturers
  • Engineering Firms
  • Installation Contractors
  • Equipment Manufacturers
  • Utilities
  • Public Utility Commissions

Howe

Worked actively with legal team and inaugural members to administrate activity related to group charter, and to act as marketing counsel to develop tools (web site, recruitment presentation, fact sheet handout, press release, feature articles) to:

  • Actively promote to utilities, state utility commissions and other influencers, the group’s:
    • Scope, mission, vision
    • Data evaluation methods and results
  • Position our board members (and project leaders) as objective and experienced experts and thought leaders
  • Recruit additional members

Results

Ongoing. Charter complete in April 2016. Organization launched in October 2016. Three features in key power industry trade publications in Q4 2016 and Q1 2017. First data collection project slated for Q2 2017.