STARTUP AND ONGOING BUSINESS/MARKETING SUPPORT
Client
Power Delivery Intelligence Initiative (PDi²)
PROJECT
Startup and Ongoing Business/Marketing Support
Howe
Worked actively with legal team and inaugural members to administrate activity related to group charter, and to act as marketing counsel to develop tools (web site, recruitment presentation, fact sheet handout, press release, feature articles) to:
Actively promote to utilities, state utility commissions and other influencers, the group’s:
Scope, mission, vision
Data evaluation methods and results
Position our board members (and project leaders) as objective and experienced experts and thought leaders
Recruit additional members
Results
Ongoing. Charter complete in April 2016. Organization launched in October 2016. Three features in key power industry trade publications in Q4 2016 and Q1 2017. First data collection project slated for Q2 2017.