POWER CABLE ANIMATION

Client

The Dow Chemical Company

PROJECT

Power Cable Animation

Objective

Visually represent – in a cool interactive way that can be used across a number of digital platforms and devices – all the layers of power cables where world-class compounds from Dow are used to make quality low-, medium- and high-voltage distribution and transmission cables.

Audience

  • Cable manufacturers
  • Electric utilities
  • Constructors/Installers of underground transmission infrastructure

Howe

Dow does not make finished cables, so it is difficult to show the numerous places their materials are used in every cable. HMC worked with Externa CGI to create highly-realistic still and animated cable cutaways for use on the web (formatted for multiple devices), in presentations and literature, and social media to show customers and prospects all parts of cables where Dow participates with its world-class, quality compounds. 

Results

Are in wide use on platforms for which they were created.