PRINT AND DIGITAL ADVERTISING

Client    

Dow Automotive Systems

PROJECT  

Print and Digital Advertising

Objective    

  • Maintain and grow awareness for Dow Automotive Systems’ capabilities and solutions for key automotive industry trends in lightweighting, safety, sustainability
  • Position Dow Automotive Systems as an innovative and collaborative partner

Audience 

Automakers, automotive tier suppliers, automotive industry influencers    

Howe  

Used compelling imagery and messaging to articulate Dow’s solutions for vehicle lightweighting, safety, innovation, collaboration, and sustainability. Placed in key global automotive trade print and online outlets (some, in various languages by region).  

Results 

Consistent lead generation and inquiries regarding both product and technical service solutions. Above industry CTR for online outlets.