"COOPERSVILLE IS COMMUNITYVILLE"

CLIENT

Coopersville Downtown Development Authority

PROJECT  

"Coopersville is Communityville" – Residential/Commercial Development Brochure

Objective 

Grow awareness of Coopersville as great place to work and live in West Michigan

Audience

Residential and Commercial Developers, prospective business owners (historic downtown and industrial park), prospective residents

Howe

Took a lifestyle approach to articulating the benefits of Coopersville as a great place to live and work with close proximity to the city of Grand Rapids and the Lakeshore. Played on the word “ville” to promote community, opportunity, family, schools, recreation and special things unique to Coopersville. Used original photography, graphic design, storytelling and demographic factoids to position Coopersville with targeted audiences.

Results

Brochure widely used by CDDA and Coopersville Chamber of Commerce during prospect meetings with developers and existing business owners, and at chamber events throughout Michigan. Industrial Park and Downtown tenancy continues to grow. Residential growth continues as well.