Terri Howe, APR / Owner & Principal

Terri Howe, APR, credits her father, a jet engine mechanic, for her innate understanding of anything with wings, wheels, and keels. All those years of holding the flashlight for him have clearly paid off.

Now, Terri is the owner and principal of Howe Marketing Communications LLC (HMC), a virtual, full-service advertising and public relations firm headquartered in West Michigan. She loves to know how things work, so HMC focuses on global business-to-business accounts specializing in the transportation, power and renewable energy industries. Her work has received several local and regional advertising and public relations awards.

Terri has over 30 years of experience in marketing communications and has been leading HMC since 1997.  In 2016, she was named an officer of the Power Delivery Intelligence Initiative, which focuses on helping power utilities and industry influencers make data-based infrastructure investment decisions and served as secretary and marketing counsel to the board of directors.

She is a member and former national committee chair of Public Relations Society of America’s (PRSA) Counselors Academy, member and past president of the West Michigan PRSA, and an occasional adjunct professor for the School of Communications at Grand Valley State University. In her spare time, she enjoys making music, travel, and practicing culinary arts.