B2B MULTIMEDIA CAMPAIGN – "CAN YOU DIG IT?"
Client
The Dow Chemical Company
PROJECT
B2B Multimedia Campaign – "Can You Dig It?"
Howe
Developed the theme “Can you dig it?” to touch on both the understanding of why quality materials matter and the advantages of underground infrastructure. Utilized media relations, digital marketing, social media, print advertising and trade show/event participation.
Results
Three feature articles appeared in key industry trade publications promoting the importance of quality materials and the advantages of underground infrastructure
10% CTR average for digital marketing and social media efforts (industry average is .5%)
20% CTR for ads in online versions of print publications
100+ qualified sales leads
Numerous on-site meetings at trade shows and events led to further relationship building and potential collaborative projects with direct customers and end users
Campaign won local and regional awards