PRINT AND DIGITAL ADVERTISING
Client
Dow Automotive Systems
PROJECT
Print and Digital Advertising
Howe
Used compelling imagery and messaging to articulate Dow’s solutions for vehicle lightweighting, safety, innovation, collaboration, and sustainability. Placed in key global automotive trade print and online outlets (some, in various languages by region).
Results
Consistent lead generation and inquiries regarding both product and technical service solutions. Above industry CTR for online outlets.