HMC is comprised of a core group of senior professionals working in the marketing communications field for 20 years or more. We collaborate on strategy and execution of communications programs to build connections between you and your target audiences.

Industry experience includes: automotive, commercial transportation, power and energy, renewable energy, telecommunication/information technology, chemical, manufacturing, furniture, construction, education, finance, packaging, apparel, non-profit, oil & gas, and more.


Terri Howe, APR / Owner & Principal

Fondly described as the big brain on Mars pulling all the levers, Terri uses her 30 years’ experience to manage the HMC team and client relationships while continuing to do heavy lifting on strategic planning, brand/reputation building and project management. Terri credits her Dad (a jet engine mechanic) for her innate understanding of anything with wings, wheels and keels. All those years of holding the flashlight for him clearly paid off. In her spare time, Terri participates in several professional organizations, mentors the next generation of communicators, belts out show tunes, attempts classic rock, plays piano, reads historical fiction and creates culinary adventures.

Gary Cronkhite / Creative Director

An intuitive, creative professional, Gary is a master at marrying messaging and visuals into a cohesive look and feel that personifies each client’s brand. He is great at articulating why something does or does not work – once explaining to a client that “there is no teal in baseball or automotive” – unless, of course, it’s in the brand standards. A 30-year veteran in the advertising and graphic design field, Gary has provided award-winning creative services to HMC clients for nearly 20 years. Have questions about baseball or the current alternative music scene? Gary’s your guy for that too.

Dalin Clark / Writer-Strategist

A figurative juggler par excellence, Dalin keeps all the balls in the air. Strategy, planning, writing, media relations, social media, project management – you name it, Dalin can do it all with both smarts and a cheerful disposition. She has been an integral part of the HMC team since 2001. A tireless advocate for education, Dalin led the education outreach of TedXGrandRapids and can be gleefully found at MSU sport venues throughout the year and on the football field with her tenor sax for Alumni Band Day every October. Go Green!

In addition to our core team, HMC has a wide-range of specialists in digital media, illustration, animation, video, research and other services that we regularly use as strategic partners in serving our clients.